I read ALOT - staying up to date on the latest thinking and tactics in all levels of widely applicable management, business, as well as marketing & communications topics. If you want an idea of what I'm seeing that stands out - here's my most recent finds. -John
The Power of Art & Illustration in Modern Day Websites
The Dunning-Kruger Effect Explained - Why People Think They're Amazing when they're Not... or At Least Not As Amazing as they Think They are
Aside from this being a great example of a captivating explainer video, which I love to collect for inspiration on future projects, this video shows very clearly how bias can affect reasoning and decision making - especially in those who choose listen to themselves more than the advice of experts.
#MARKETING, #COGNITIVEBIAS, #LEADERSHIP
LAZY, SCARED AND OVERWHELMED
A fascinating talk in relation to the times we live in.
Behavioural expert Bri Williams presents at Nudgestock Global 2020
An intro to Designing accessible data visualizations
andrew cuomo's powerpoints are endearingly primitive, so this designer redid them
Pentagram partner Giorgia Lupi takes a crack at redesigning the PowerPoint presentations that New York Governor Andrew Cuomo features in his daily press briefings.
Five Tried-and-true COPYWRITING Formulas
Building a Brand
Designing a brand is a complicated, evolutionary process that connects and captivates audiences. This is an accurate description of the process that produced amazing results for Envoy.
Why Is Gratitude So Difficult, Yet Outrage So Easy?
“Part of the reason we are so quick to be outraged, yet slow to offer gratitude at work and in life, more broadly, is because of the widespread finding that human beings possess a negativity bias”
HAVING A BETTER BRAND IS BETTER THAN HAVING A BETTER PRODUCT
This is the best explanation I've seen of brand vs. product. Brand is the emotional component - how you feel about the brand and not just the selling features. Ignore brand, and your product becomes another commodity.